b"Despite the publics enthusiasm, however, few wereat the Paris Motor Show in 1910. By 1923 his company, prepared for the practicalities of car ownership; it wasntClaude Neon, had taken these liquid fire signs to the US uncommon for owners to spend several days trying to startwhere their use in outdoor advertising became a symbol of their new car before realising it needed petrol. Drivingtwentieth-century urban modernity. lessons typically fell to the salesmen. Farmers apparently were the worst pupils assuming their car would respondClaude Neon came to Australia in 1929 and Arthur Robinson like a horse, they were often surprised when their vehicle& Co helped the company establish its business in Sydney failed to stay on course or steer itself around obstacles. and Melbourne. Ince became a director of both companies and later chairman. Sir Arthur managed Ford's legal affairs and Wesley Ince looked after rival car manufacturer General Motors Australia.The company proudly lit up the skylines of Sydney and The advent of the Ford Model A saw the potential for conflictsMelbourne with its signs. One of the most iconic of them is of interest between the two clients become untenable, andLittle Audrey, the skipping girl erected in 1936 in Abbotsford, Ince was required to relinquish the General Motors work toMelbourne as an advertisement for Skipping Girl Vinegar. another firm. Allens continues to work with Ford. There was such public outcry when the sign was removed thirty years later that a replica was created in 1970, allowing Lighting up the nightAudrey to continue skipping.In 1902 French engineer, chemist and inventor Georges Claude discovered that sealed tubes filled with neon gas glowed when an electrical charge was applied. Seeing the potential for this discovery, Claude presented his neon lights Claude Neon came to Australia in 1929and Arthur Robinson & Co helped the company establish its business. The company proudly lit up the skylinesof Sydney and Melbourne with its signs.106"